Most companies approach a web designer or graphic artist when they’re thinking about creating a website. The word ‘design’ conjures up the image of a creative type, clothes daubed with paint as they slave over a site. Heading straight for traditional designers can create a lot of trouble for your business as it ventures onto the net.
The reason is three innocent-seeming letters: SEO. Any business aiming to get ahead on the internet has to pay attention to this acronym. Search engine optimisation is the series of tactics on a website designed to attract the search engines. By seeding SEO techniques throughout its structure, the site is more likely to rank high in search engine results pages. For this reason, SEO needs to be considered right from the early stages of website development. Plus, although it’s important for SEO to be involved in web development, web development often has no interest in being involved with SEO.
SEO is a technical subject that many website design companies struggle to understand. Many SEO experts shake their heads when presented with a freshly-designed site, because the designer has favoured flashiness over usability. This can be death in search engine competition.
While web designers struggle with integrating SEO, SEO experts often have web design skills as a basic tool in their arsenal. This is because often SEO firms have to work their way around existing web designs to blend SEO seamlessly into the existing website. The whole process can be a lot easier if search engine optimisation is considered right from the off-set.
When considering web design, it’s important to work SEO into your earliest plans. Getting in contact with a web design company that has SEO expertise is vital, and you can talk to us at Click Consult about our experience in web development.
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