Free analysis – is it a trick?

With disreputable SEO professionals trawling the net, it’s understandable for companies to be suspicious of free offers. Even in the real world, a free product comes with strings attached. Sometimes the ‘strings’ are to find out what you think about the product. Sometimes it’s simply a desire to introduce the business. In most cases, the companies offering a free search engine optimization analysis are genuinely trying to see if a relationship with your business would work.

An SEO analysis can be offered for free because it is the first step in the process. It benefits the SEO company as much as it does you, because it allows both sides to learn about each other. A free SEO analysis means that you know what is needed for your optimisation campaign, and can help the SEO company develop a quote. This gives both sides a better idea of what to expect further into the planning stages of the campaign.

Provision of free products is a basic marketing tool, one which you can usually take advantage of without fuss. That said, free search engine optimisation analysis is not like sampling products at the supermarket. It’s usually offered as the first step toward a relationship with an SEO company, enabling you to sample what that relationship would feel like before committing to it. If you’re interested in exploring SEO, you can talk to our experts at SEO Consult.

Offering a free analysis is a reputable SEO company’s way of showing good faith. The SEO process is a highly individual one, and it’s important for both sides to be comfortable. Part of this is achieved by getting an idea of the journey ahead. It benefits no-one if a company offers a budget quote and discovers that a lot of unexpected work needs to be done.