The way a shop is laid out really matters.Getting it wrong costs a retailer valuable sales. Getting it right in this trade takes real skill and vision. Shopping is an emotional experience.Decisions are made impulsively based on emotional drivers. They are not always rational and sensible.So a good retailer understands they have to empathise with the shopper and strive to give them the ideal retail experience.
Shoppers increasingly make decisions on the move too. They don’t have a set shopping list in mind. They can be influenced at swayed at the point of sale itself. So any store has to be a promotional marketing tool in itself.
Working out the best layout and retail display is a mixture of science, creative flair and a bit of trial and error. It can perplex even experienced store owners. So to get it exactly right, it might be wise to turn to some external consultants. Consultants who are retail designers and know their craft inside out.
Just a few simple changes here and there can be enough to transform the fortunes of a flagging outlet. It’s an investment that soon pays dividends in the form of rapid sales growth.
Barber Design know their stuff. They help shop owners and retailers get their retail display just right. They appreciate what frustrates the shopper and what inspires them as well. They can help create a better shopping experience. Which translates into increased spend and more impulse buys. The influence of good in store design and layout should never be underestimated.
Barber Design are on hand to advise and support. Their consultants work with a whole host of different shops to ensure they get their displays just right. With Barber retail designers on hand to help out a struggling store can start moving in the right direction and increase sales volume and spend per customer. It’s a service that’s well worth paying for.