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James Lewis

15 Points to Remember after Good Search Engine Optimisation

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The world of search engine optimisation has changed a lot over the years. There are still those who advocate tricking users into visiting their sites, but these days it really does seem like the good guy won. Search engines have become as intolerant as users of spamming methods. This is unsurprising given their dependence on keeping the public happy in world where users can as easily click to a different search engine as they can a site other than yours.

SEO is more complicated now than it’s ever been, what with advances in technology and the increasing volume of information available. In this world of advanced theory regarding SEO, it’s a very good idea to employ the services of a respected search engine optimisation company. The number of things to think about for good SEO can be daunting, and search engine optimisation services exist to take the pressure off. Even if you do employ a good SEO company, they won’t hold your hand forever, unless they truly do go the extra mile! We’ve provided a list of 15 things you should remember for SEO, and when we say to remember, we really mean it. No matter how well the SEO services you used have enhanced your site, you should maintain standards by keeping our advice in mind and acting upon it!

1.    Think of SEO as something you do every day, like breakfast. To maintain high standards you’re going to need to put the effort into SEO.

2.    Think about your company’s direction. Having clear goals in mind will help your marketing and that will help your optimisation. Every SEO company agrees that good marketing is good SEO.

3.    Keep your guard up when it comes to unethical practices. It can be tempting to go for the easy option sometimes, even if you know it’s wrong. If you need some content fast, for example, it might seem wise just to take some that exists already on another site and put it on your own. Beware! Months or even years of hard work can be undone with one rash act.

4.    Avoid JavaScript, frames, drop-down menus and Flash, and always use text. Don’t forget these basic principles of SEO.

5.    Keep using keyword-focused tags as titles on your pages. Along with other activities the SEO company you hired probably implemented, keep doing what works.

6.    Keep the content fresh, interesting and original. Remember that good marketing is good SEO and put effort into your content. If you take care of it, it will take care of you.

7.    Use Analytics software such as Google Analytics to monitor your search engine results and performance. That way you’ll see if any area of your optimisation starts to slip.

8.    Maintain the quality of links to and from your sitemap. If your software doesn’t automatically update then make sure that someone does it. You might remember why having a sitemap is important, now what’s important is keeping it accurate for a good user experience.

9.    Keep linking to good sites and encouraging links from good sites. In short, remember your link building strategies!

10.    Look for bigger and better links. Remember your strategies but move with the times. If you feel that some links are going to get you a lot of respect then go and get them if you can. Think about government and school sites.
11.    Check links from your site as part of general maintenance. To keep high standards you should check regularly that links on your pages actually lead somewhere.

12.    Monitor the Internet for good sites to link to. Uphold your reputation for excellence through providing users with appropriate and useful links that you’ve tested personally.

13.    Stay involved in discussions. If part of your SEO was to get involved in forums, blog comments and social media, uphold the good work you started, remember that your SEO was not a one-time thing.

14.    Think about a review of your SEO. The chances are that you’d benefit from using SEO experts more than once over a period of time to get ever-better results.

15.    Let the good times roll! If you’ve experienced the financial gains you’d hoped for after optimising your site, why not put some of the money back into your company and your website by expanding? The Internet is, so why not you too? Think big and reach for the stars.

We hope you’ve found our short list helpful!

The Article is written by searchengineoptimization.co.uk/ providing <a href=”http://www.searchengineoptimization.co.uk/”>Search Engine Optimisation</a> and <a href=”http://www.searchengineoptimization.co.uk/”>Search Engine Optimization Company</a> Services. Visit http://www.searchengineoptimization.co.uk/ for more information on searchengineoptimization.co.uk/Products & Services___________________________Copyright information This article is free for reproduction but must be reproduced in its entirety, including live links & this copyright statement must be included. Visit searchengineoptimization.co.uk/ for more services!

5 Useful Tips Regarding Things to Avoid When Optimising Hits on Your Site

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You are going to want as many people as possible to view your site on the Internet. After all, you’re in the business of promoting a product or a service, and to this end, website optimization is everything. So what are some things you should definitely avoid when you’re designing and making your site? Here are five useful tips we’ve put together to help you avoid pitfalls and optimise the number of hits your site receives.

1. Avoid Files That Can Only Be Opened Using Specially Downloaded Players
The number of hits your site receives is dependant on links from search engines. Search engines have programmes that cleverly investigate the Internet to find out what’s on sites. SEO Content Management Systems can help you navigate this often complex and specialised field, but one thing to remember is that having a lot of features on your site that require the downloading of special software slows the whole process down. That’s why flash technology used to be regarded as an enemy of SEO. While that may no longer be entirely true, bear in mind that the technology, however good it makes your site look, is not always your best friend.

2. Use Text Rather Than Images To Represent Keywords In Flash
There’s a better chance of crawlers picking them up. If you are using flash technology on your site (and it’s more than likely that you are), then bear in mind that text is a very important part of search engine optimisation, and that the key words you’ve chosen to include at a high frequency may be invisible to search engine technology if they are included as pictures rather than as text. While advances are being made in terms of search engine recognition of flash content, most would agree that a site consisting entirely of flash is unwise in the extreme. Find ways to make it look good and also get you hits.

3. Avoid Pre-Loaders And Frames On Your Site.
An automated search could, in theory, confuse your waiting page with the destination page and miss your content. While it is by no means certain that this will happen, as a general rule it’s better to avoid those loading pages where possible. Similarly, search engine optimization specialists say you should think carefully about using frames on your site. While frames might have certain benefits when it comes to users navigating certain pages on your site, search engines have a reputation for not dealing with them well, and you might want to think twice before making them a feature of your site.

4. Do Not Waste Any Opportunities To Link Within Your Site – Particularly On The First Page
You may wish to make your site as aesthetically pleasing as possible, and if you have a taste for minimalism you might not want too much ‘clutter’ on the screen. However, remember that optimising your search results is crucial too, and don’t waste opportunities. When including a picture on your first page, think – is this an opportunity to link? And remember the benefits of text.

5. Maintain The Quality Of Your Site; Avoid Overusing Keywords And Broken Links
It’s a fact that the software that looks for keywords you’ve placed in your text for optimisation purposes knows when you’ve overdone it. If your keywords appear at above 8% then alarm bells start ringing. You need a balance whereby the keywords are included but the quality of the site and the meaning of the text isn’t compromised. In keeping with this theme of maintaining quality, avoid broken links. Aside from the fact that broken links generally detract from the quality of your site and drive away users, they are not good for your search engine optimisation potential. Links are an all important part of search engine optimisation and you should take care of them. Search engine optimisation requires ongoing maintenance of your site. Think about Internet reputation management, or get help with it from a specialised SEO Agency.

Think about what a shame it would be to allow the time and effort that you’ve put into making a great site go to waste through failing to think about search engine optimisation. You might think about getting a free SEO analysis. You might decide to use the services offered by a search engine optimisation company. In any case, keep these five tips on what to avoid in your mind and stay ahead of the game.

The Article is written by seoconsult.co.uk/ providing Seo and Search Engine Optimisation Services. Visit http://www.seoconsult.co.uk/ for more information on seoconsult.co.uk/Products & Services

How to find your path with links

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If you’ve spent any time reading up on SEO information at all, you’ll know that links are vital to today’s search engine optimization. A good link profile is the basis of the success of many sites. The need for links has turned linking into a valuable commodity on the net, and it’s caused some ethical problems for the average site owner.

The issue is this: the search engines prefer natural links. In an ideal world, according to the search engines, all links would happen naturally, without each site’s owner discussing the link, offering to trade, or any money changing hands. The search engines prefer natural links because, naturally, they are a good indicator of a site’s real popularity. Bought links are only a sign of a site’s resources.

If you want your site to prosper, though, you need to have a good link profile. As with everything, it’s mostly the popular sites that tend to attract natural links, and this leaves new and struggling sites in the dark. If a site owner were to stick strictly to the code of ‘natural linking only,’ their SEO would be an uphill battle.

It can be difficult to get a straight answer on links from the search engine optimization advice out there. As many SEO companies still resort to paid links at times, very few people will outright recommend against them. At the same time, most SEO experts are aware of the dangers of an all-paid links profile, and very few would recommend only buying links.

A lot of SEO advice recommends that site owners try to obtain links in as natural a manner as possible, and this is probably the advice to stick with. It may be hard to find natural links, and it may take a little longer, but it will serve your site better in the long term.

It’s not too early to begin shopping for Christmas tree decorations

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Consumers who have already begun thinking about Christmas need not be put off buying items for the celebration by those who say it is too early to get stocked up.

One shop in London has already begun offering items such as Christmas tree decorations to those determined to get their shopping underway as soon as possible.

According to a report in the Guardian, Selfridges in London has launched its festive season, displaying items to adorn homes in, such as Christmas baubles.

The publication stated: “Oxford Street’s forward-thinking shoppers can now nip out of the scorching midday sun and stock up on crackers, fairy lights and paint-your-own baubles.”

It added: “But it’s the middle of summer. Indeed. And in the middle of summer what Selfridges customers want is a £500 life-size donkey and a 14ft pre-lit Christmas tree.”

According to buying manager at the department store Geraldine James, it will eventually be the case that keen consumers can enter the premises to get festive goodies at any point in the calendar.

She said: “I can see a time when we offer a Christmas collection throughout the year.”

Indeed, the 2010 festive selection available at the retail outlet was opened a week earlier this year than it was in 2009, suggesting the trend Ms James predicted is already underway.

Getting shopping for items such as Christmas tree decorations underway early may be beneficial for consumers at present given the strained nature of many people’s finances. Since the onset of the recession, consumers have been seeking to cut back on expenditure.

By purchasing items in small amounts between now and the middle of December, they may be able to budget more successfully.

Another way in which people can save cash is by seeking such items online, as this often works out cheaper than heading to the high street.

The Article is written by festive-lights.com providing &lt;a href=”http://www.festive-lights.com/christmas-tree-decorations/”&gt;Christmas Tree Decorations&lt;/a&gt; and &lt;a href=”http://www.festive-lights.com/christmas-tree-decorations/”&gt;Cheap Christmas Decorations&lt;/a&gt; Services. Visit http://www.festive-lights.com for more information on festive-lights.com Products &amp; Services___________________________Copyright information This article is free for reproduction but must be reproduced in its entirety, including live links &amp; this copyright statement must be included. Visit festive-lights.com for more services!