Now that the internet has celebrated 3 decades with us, more and more people are starting to buy the majority of the goods and services they consume online. Some do it via the device du jour, which can be a sleek tablet or a smart phone that outshines the tablet; others prefer to use the computer they learnt how to code on back in the previous century.
Some have perfected the art of organising their entire life through a technology that few of us know how to live without.
There have been numerous studies that tried to analyse how many Brits do their online shopping at stores such as The White Company. Most of these studies find that the average person who prefers to have their purchases (accessories, furniture, or clothing) delivered to their house is a woman. This woman is often between the ages of 25 and 55 and they do not only order their groceries through this channel – they order many other consumer products in this way: clothing, home accessories, even furniture.
These women are among a growing percentage of people who realise just how convenient, easy and fun the internet is or can be. There are also a growing percentage of people – silver surfers – who are in their late 50s or early 60s, though their ages can reach as high as the 80s or even 90s, who have discovered just how much the new technology can benefit their lives.
There are a number of different reasons why people prefer to frequent shops such as The White Company via the company’s website instead of driving or ambling down to the High Street. The most cited reason is to avoid traffic, queues or people. Another reason that ranks nearly as high as the first is that it is more convenient. These two reasons seem to be intertwined, though: avoiding traffic not only saves money but it also means being able to buy from the comfort of your patio, lounge or bedroom that overlooks a garden.
Shops such as The White Company have created a shopping environment that is pleasant to linger in. This makes it enjoyable to shop with these companies.
Author bio:
The White Company wrote this article about shopping online.